Computer audio allows easy access to a world of recorded music, but early-on the sound was unnatural and so failed to express the music. Antipodes Audio was founded in 2009 to solve this problem, by creating musically-expressive music server/streamers for great audio systems.
We are the mavericks of digital audio, doing things differently and challenging mantras, for the love of music. Driven by revealing the subtleties that captivate us, we design music servers that allow music to flow naturally, organically, and with ease, so that we are immersed in music's powerful messages.
“Music is probably the one real magic I have encountered in my life”
REVEALING THE MAGIC OF MUSIC
Music exploits how sound patterns can evoke emotions in us, to lift us out of our daily lives, and music is an essential sensuous pleasure and release of tension for many people. It makes people dance, which is an amazing surrender to euphoria. Unnatural sound distracts the brain from the subtle cues that convey emotion. The first task is to present the sound of real voices and real instruments in real spaces – organic, dynamic, and with fully saturated tonal colour - in perfect time.
But it is not just about the sounds. A great pianist and a student pianist might play the same notes in the same sequence on the same piano. The sounds of individual notes may be the same, and yet the difference in communicating the emotional message of the music is profound. Great artists use rhythm, and variations of inflexion and timing, to dig much further, to weave the magic. This is what counts, and no measurement of a music system can ever be more relevant or important than the emotional pull of the music.
Technology is the tool, and the sound is the enabler. The emotion is the purpose of the sound, and the reason for the technology. When the sound is right, and the music is good, you are immersed in it, making you shiver, smile, cry, dance - whatever the emotion, the purpose of the music is to make you feel it. We can only know that the sound is right when we are enthralled by the music's message, and this is what drives our design decisions.
“The most necessary, most difficult, and principal thing in music, that is time”
Wolfgang Amadeus Mozart
BREAKING RULES FOR THE BEAUTY OF MUSIC
“For us, it’s far bigger than producing pleasing sounds, and far more important than creating a 'sound spectacular'. We’re here to deliver nothing less than emotional fulfilment every time our customers listen to music.
Musicians create a piece of music to convey an emotional message. We create utterly natural sounding digital products to deliver all of that message."
Mark Jenkins, Founder & CEO of Antipodes Audio
"[Antipodes are] masters of ambiance and recreating the sense of artists being living-and-breathing entities, within a soundstage that breathes, moves, and flows just as required by the music"
Antipodes Audio is led by a 7 person leadership team.
- Mark Jenkins is Chief Executive, sets business direction, and leads product development.
- Mark Cole is Chief Operating Officer, and leads all business-as-usual functions.
- Greg Bauer is Chief Technical Officer, and leads all hardware developments.
- Prince Pablo is Chief Information Officer, and leads all software developments.
- Oki Latief is Manufacturing Manager, managing our factory staff and resources, component sourcing, and manufacturing processes.
- Jessica Jenkins leads our Brand Marketing activities.
- Dan Carson leads our Customer Experience processes, and Technology Delivery.
We are located in Otaki, on the magnificent Kapiti Coast of New Zealand's North Island. Our modern 6000 sq ft premises integrate all of our functions in one place, including our warehouse, factory, development, support, and office facilities.
Together with a focus on using recycled materials and minimising emissions, our modern premises are an environmentally optimised building with double glazing, a 5.1kW solar photovoltaic array, a 3.8kW 18m high wind turbine, low energy LED lighting throughout, and a solar thermal hot water panel augmented by heat pump water heating. Excess power creation is transferred to the national grid.
Antipodes Audio Limited
Clean Technology Tower
Otaki Commercial Park
2 Ake Ake Place